Malmö, Sweden (OTE) – Guided by the vision of creating a better
everyday life for the many
people, Ingka Group, the largest IKEA retailer, is stepping up
efforts to support customers with low price while ensuring long-term
growth. In many IKEA markets around the world*, the price of
restaurant meals will be halved Monday through Friday, and children
will eat for free.
With hundreds of millions of guests visiting IKEA restaurants
every year, the company aims to inspire a better everyday life
through food that is healthier, more sustainable, and affordable. As
part of ongoing investments in the in-store experience, Ingka Group
is introducing this price drop to help people stretch their budgets,
nourish their families, and find a little more joy.
For example, in France, the price of lunch for a family of four,
which includes two hot-meals with meatballs for adults and two meals
for kids, will cost EUR 6.96 instead of EUR 19.9. In addition, all
restaurant guests will receive a EUR 5 voucher to use in-store.
„Food has always been very important for IKEA, and we wanted to
enable even more people to enjoy our restaurant offer while exploring
our home furnishing range,“ says Tolga Öncü, Ingka Retail Manager (
COO) at IKEA Retail (Ingka Group) . „Securing the lowest possible
price for our products is always our utmost goal, and this is even
more important in today’s times of economic uncertainties and cost-of
-living pressures.“
At the same time, IKEA is refreshing its food offer with new
dishes inspired by Asian flavours, expanding affordable, healthy
options for customers.
„We always look for ways to bring more variety to our food offer,
especially with new plant-based options,“ says Lorena Lourido Gomez,
Global Food Manager, IKEA Retail (Ingka Group). „We will soon launch
our very first falafel, adding this popular food to our restaurants
and, later, to our Swedish Food Markets. Good quality, low price, and
making a positive difference for the planet – those ingredients
remain a guiding star for our food business.“
Heading toward the end of FY25, IKEA remains focused on helping
customers make the most of their finances while delivering value
through both food and home furnishing.
*Austria, Canada, China, Denmark, France, Germany, Italy,
Netherlands, Poland, Portugal, South Korea, Sweden, Switzerland, UK.
www.ingka.com/newsroom/latest-news
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